by Matt Weik

I’d like to think I’m an energy drink connoisseur (at least in my own head) as I have tried just about everything that is out on the market these days. From my days working with a supplement manufacturer, I’ve always been knee-deep in the stimulant and energy category. And from the products I have tried in the past, MOST of them have an amazing flavor profile. Of those “most” I have found that some have a great profile while others provide you with an energy boost similar to plain old tap water. And then comes Wired Energy Drinks.
Read More »WIRED ENERGY DRINKS: WHAT THE F@#K DID I JUST DRINK?

by Matt Weik

Being in the supplement industry for more than a decade has exposed me to a lot of things involving business and how brands interact with their retailers, vendors, and customers. Some of the experiences were good. Some of them bad. Yet, there seems to be one thing that only a few brands are really capitalizing on these days and it’s what separates them from the rest. What is that one thing? It’s customer engagement. Reaching out and touching their customers and guiding them back to the brand time and time again.
Read More »CUSTOMER ENGAGEMENT: OUT OF SIGHT OUT OF MIND SUPPLEMENT BRANDS

by Christian Duque

For many years, countless writers in the fitness press have discounted the hard work that’s done in Kuwait, by the athletes and their coaches, focusing instead on what many believe has got to be the driving force behind the many successes from Big Ramy to Roelly Winklaar to reigning Mr. Olympia Brandon Curry. Many have gone to Kuwait in hopes of capitalizing on their already-good fortunes. There was a time when everyone wanted to make the trek and to this day, it remains one of the hottest spots for bodybuilding in the world. With that being said, the articles, videos, and much of the shop talk, focused around stronger gear, experimental drugs, SARMS and experimental agents so exotic and so obscure that even most scientists had not heard of, much less had a chance to study.
Read More »WHAT’S THE SECRET TO SUCCESS IN KUWAIT?

by Christian Duque

We have a WORLD of respect for #FlexLewis for withdrawing from the 2020 #MrOlympia !! He’s an exemplary Pro #Bodybuilder who was able to make a very tough decision. As opposed to competing just to compete, he did the right thing by his health. That’s very, very important.
Read More »FLEX LEWIS OUT OF 2020 MR. OLYMPIA

by Matt Weik

When someone shows me a product and the term “plant-based” comes out of their mouth, I don’t exactly get all excited and thrilled. In fact, I tend to look at them with a “really?” expression on my face and then slowly walk in the opposite direction. However, I was recently at Sam’s Club and was given samples of KIND bars.
Read More »ARE KIND BARS THE KIND OF THING YOU SHOULD BE EATING?

by Christian Duque

With the elections less than a month away, social media is buzzing with conversations – and all out wars – over who should fill Ruth Bader Ginsburg’s vacant seat the U.S. Supreme Court, which party should & will win both houses of the legislature, and of course, who should be the next President of the United States, the incumbent Donald Trump or his challenger Joe Biden.
Read More »DON’T ASK DON’T TELL – LIBERALS IN THE FITNESS INDUSTRY

by Christian Duque

And what I’m about to talk about is going to make a lot of people uncomfortable – but the only ones who it will, are those that with a dirty little secret.
Read More »ARE FITNESS CELEBS BUYING THEIR FOLLOWERS?

by Matt Weik

There is so much back and forth about CrossFit even to this day on whether it is good or bad, that I wanted to take a few minutes and discuss what CrossFit is doing to not only the fitness industry, but also the bodybuilding. Is CrossFit helping or hurting these industries? My take might surprise you.
Read More »IS CROSSFIT HELPING OR HURTING THE BODYBUILDING INDUSTRY?

by Christian Duque

Just when you think this horrible virus is starting to go away, just when contests seem to be back on track, and the Olympia serves as the beacon of light, that light at the end of the [2020] tunnel, this virus rears its ugly head back out. As the fans started coming back around and the sport started to come back alive, more and more people started clamoring to see one of their favorite bodybuilders back on stage.
Read More »BIG RAMY TESTS POSTIVE FOR COVID-19

by Matt Weik

Even as messed up as 2020 has been, there have been some pretty cool product launches that have taken place. And if you know me, you know I love unique and functional products – this article is no different. I like giving credit where credit is due and showcasing various products I think you’ll find really cool. Well, today I’m going to introduce you to SmartSweets Gummy Worms.
Read More »SMARTSWEETS GUMMY WORMS: GUILT-FREE HALLOWEEN CANDY?