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TONY HUGE – CREATING A NICHE ALL HIS OWN

by Christian Duque

The fitness industry is quite possibly the most competitive, insulated, and cutthroat business in the world. It’s competitive because it’s dominated by alpha males and females. If you’re weak – on any level – you’ll get annihilated. You’ll lose your mind, your business will go bust, and you’ll be all but forgotten from one day to the next. Bodybuilding, as a sport, has been called many things. One concept that tends to stick, is that it’s a cult sport. Some call it a microcosm, others describe it as a subculture. Whatever terminology you may prefer to use, the bottom line is that fitness is very much insulated.
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HYDROXYCUT LAUNCHES CUT ENERGY DRINK… IN DOLLAR GENERAL LOCATIONS?

by Matt Weik

I remember back in the day, when if you wanted to lose weight, you went to your local supplement store and picked up a bottle of Hydroxycut – it was THE go-to weight loss supplement. At the time, it was under the MuscleTech label but has since branched out on its own and has seemingly disappeared from the sports nutrition side of the industry and has gone more mass market. While to each his own, the name is no longer on the tip of anyone’s tongue (at least not in our industry). Now, they are launching what they are calling Cut energy drink.
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SHIPPING TIME WILL BE THE NEXT BIG CONSUMER DEMAND

by Matt Weik

I like to sit here and gaze into my crystal ball every now and then to see what the future holds for the fitness and supplement industries. Ok, I’m lying. Well, partially. I don’t have a crystal ball, and I have zero knowledge about consumer demand or trends, but I like to toss my opinions out there every once in a while, based on what I’m seeing. That said, I feel like there may be another big consumer demand forming that supplement brands should be getting in front of before it sweeps through, and they are left playing catch up. What is this big consumer demand? It’s shipping time.
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KEONE PEARSON OUT OF THE 2020 OLYMPIA

by Christian Duque

I first met Keone Pearson aka The Prodigy at my friend PJ Braun’s Braun Army meetup at Flex Appeal Gym in Miami, FL. PJ had been pushing Keone hard, coaching him, looking after him and advising him on how to go all the way to the top. Although Pearson was initially under the wing of bodybuilding Hall of Famer Flex Wheeler, he’d gone as far as he could with him.
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SEASONAL FLAVORS AND LAUNCHES ARE A HIT FOR SUPPLEMENT BRANDS

by Matt Weik

Holidays bring many people together. It also opens up the opportunity for supplement brands to launch seasonal flavors. While some brands relaunch seasonal flavors annually, some keep them around year-round. Regardless, consumer’s eyes light up every time they see their favorite seasonal flavors on their supplement retailer’s shelves or online.
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KEONE PEARSON OUT OF THE 2020 OLYMPIA

by Christian Duque

I first met Keone Pearson aka The Prodigy at my friend PJ Braun’s Braun Army meetup at Flex Appeal Gym in Miami, FL. PJ had been pushing Keone hard, coaching him, looking after him and advising him on how to go all the way to the top. Although Pearson was initially under the wing of bodybuilding Hall of Famer Flex Wheeler, he’d gone as far as he could with him.
Read More »KEONE PEARSON OUT OF THE 2020 OLYMPIA

FLEX LEWIS – AN EXAMPLE TO ALL PROFESSIONAL ATHLETES

by Christian Duque

The decision to pull out of a contest is a very tough one. There’s a lot on the line, from pleasing the fans, to doing right by your sponsors, to increasing your wealth and padding your resume. Athletes take competition very seriously and when it comes to competing at the very highest levels, that competitive spirit is only compounded. Take the Superbowl, the Stanley Cup, or the World Series, for example; if a player is sidelined by injury, they’ll do whatever it takes to be there, to make history, sometimes if the decision could have very serious consequences to their health and well-being.
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SUPPLEMENT ADVENT CALENDAR – WHO’S UP FOR A CHRISTMAS HOLIDAY PROJECT?

by Matt Weik

Yes, I’m early to the party, but those who know me, I never like to be late. That said, I had an idea for a really cool holiday gift for the fitness enthusiasts out there since Christmas is only a couple of months away, and this idea will take some time to put together. Now, all I need is a supplement retailer to back me on the idea. What I’m envisioning is a supplement advent calendar. You know, the kind where every morning in December, up until Christmas, you wake up and open up the little door on the cardboard calendar, expecting to find a piece of chocolate. Only this advent calendar will be full of protein bars. Merry Gainzmas!
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Big Ramy Gets Special Invite

by Christian Duque

The Egyptian Phenom, Big Ramy has been given a special invite to compete at the 2020 Mr. Olympia. This means he will not earn the right to take the stage, either through automatically qualifying (Top 6 previous year), winning a pro show, or qualifying by points. He will compete because the federation decided to invite him. Although he competed at the 2020 Arnold Classic, for the first time in his career, he placed 3rd behind previous champions Dexter “The Blade” Jackson and William “The Conqueror” Bonac.
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