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INTERNET BULLYING AND FIT SHAMING ON SOCIAL MEDIA: BITCH PLEASE

by Matt Weik

With so much talk over the years about internet bullying and fit shaming, I think we need to take a step back and look at the situation from a different lens. I fully understand that what’s taking place on the internet and social media is downright disgusting. People are being threatened, having their lives be told are in jeopardy, that they wish they would die, that they wish horrible things on their family, etc. But what I want us to think about and consider is the source of this.
Read More »INTERNET BULLYING AND FIT SHAMING ON SOCIAL MEDIA: BITCH PLEASE

DON’T MISTAKE BRANDON CURRY’S KINDNESS FOR WEAKNESS

by Christian Duque

Here we go again!! Bodybuilding is becoming a sport where toxic attitudes are rewarded with attention and that has got to stop. Mr. Olympia Brandon Curry has been a lightning rod for positivity in the fitness industry; he’s worked hard to grow the sport in what’s easily been the most chaotic year in history. Despite contest postponements and cancellation, gym closures, and stay-at-home mandates, the champ has been a fantastic role model for his fellow pro’s and for millions of fans all around the world.
Read More »DON’T MISTAKE BRANDON CURRY’S KINDNESS FOR WEAKNESS

WANT TO DIFFERENTIATE YOUR SUPPLEMENT BRAND? TRY THIS…

by Matt Weik

I’ve watched so many supplement brands copying each other, using the same marketing techniques, even the wording on their labels and website are similar. So, how can a supplement brand differentiate itself from the rest of the companies out there? It’s simple, put yourself in the shoes of your consumers. What are they doing? What are they engaging with? Where do they spend their time? If you were paying attention to them, this wouldn’t be an “ah-ha” moment.
Read More »WANT TO DIFFERENTIATE YOUR SUPPLEMENT BRAND? TRY THIS…

SHAWN RAY UNDER FIRE

by Christian Duque

The fans tend to speak from both sides of their mouths. I’m a big believer in giving the fans what they want and I’m also a big believer that the competitors make the sport. The bottom line is that the internet became huge because people got tired of a media that stuck to certain talking points. Back in the magazine days, major publications controlled the sport, with most taking their marching orders from federations and supplement companies.
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HAS EVERYONE FORGOTTEN ABOUT ROCKSTAR ENERGY? WHAT HAPPENED?

by Matt Weik

Energy drinks are one of the fastest-growing categories and with so many brands out there, it’s getting difficult to keep up with them all – which can be exciting when you enjoy trying new things. That said, you have the old school energy drink brands like Red Bull and Rockstar and then you have the new kids on the block coming on strong and stealing a good portion of the market share such as Bang Energy and Reign. But what happened to Rockstar? No one is talking about them anymore.
Read More »HAS EVERYONE FORGOTTEN ABOUT ROCKSTAR ENERGY? WHAT HAPPENED?

IT’S OK FOR YOU TO NOT SELL YOUR PRODUCTS EVERYWHERE

by Matt Weik

Do you think it’s a good idea to sell your products everywhere? Maybe? Maybe not? Here’s the thing about business… it’s always changing and what works for most may not work for you. Most people will tell you to go get your product into a distributors hands and push it out to every retailer you can – c-store, specialty, food, drug, mass, etc. I’m actually going to tell you to NOT sell your products everywhere and go against the grain and the norm.
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THE 2020 OLYMPIA IS NOT BRANDON CURRY VS PHIL HEATH

by Christian Duque

Major media outlets are tripping over themselves to try to make this year’s Olympia about a reigning champion and a has-been. Brandon Curry won the Olympia in 2019 against a stacked a lineup which included William “The Conqueror” Bonac, Roelly Winklaar, and Iranian sensation Hadi Choopan. Curry had won the Arnold Classic and then went on to make history, winning the most prestigious title in the sport of bodybuilding that same year. In 2020, given all the chaos and all the insanity, the best bodybuilders in the world answered the call, competing on stages throughout the U.S. and internationally.
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WARNING: THE US OBESITY RATE NOW EXCEEDS 40% OF THE POPULATION

by Matt Weik

If nothing else, this article should be a wake-up call to all Americans that something needs to be done regarding their health and weight before it’s too late. I’m not here to “body shame” or “promote any sort of negative body image,” but rather explain the reality of how out of shape and unhealthy Americans really are. Quite frankly, it’s down-right frightening to see these new statistics.
Read More »WARNING: THE US OBESITY RATE NOW EXCEEDS 40% OF THE POPULATION