by Matt Weik

2020 was a year where either Americans started taking their health and fitness seriously, or they completely fell off the wagon. Regardless, there was one fitness/health company that has seen exponential growth during the pandemic. Who is this company? It’s Oura – the wearable health and fitness smart ring. While I wouldn’t say the product is fashionable by any stretch of the imagination, what it does, on the other hand, is actually quite remarkable and important.
Read More »WHY COULD OURA BE THE BEST WEARABLE FITNESS TECH FOR YOU?

by Christian Duque

If you watch the top bodybuilders on Youtube, Facebook,and Instagram, you’ll notice that while the physiques continue to improve, the training methods of yesteryear are all but gone. Not only don’t guys lift crazy poundages, but supplement companies have also moved away from ads that promote ridiculous lifts. The name of the game, today, is moreso longevity than wrecking the joints in hopes of some short lived accolades. Athletes don’t want to wide up like Ronnie Coleman, instead, they want long, successful runs like that of Dexter Jackson.
Read More »ARE TOP GUYS TRAINING SMARTER?

by Matt Weik

When you think about at-home fitness equipment, most people these days are thinking along the lines of Mirror and Peloton. Both brands are blowing up and spending a lot of money on ads. Similarly, I see Tonal making a big push on social media (at least I’ve noticed they’re targeting ME with their ads).
Read More »5 REASONS TONAL IS CHANGING THE AT-HOME FITNESS EQUIPMENT MARKET

by Christian Duque

For as long as I’ve covered bodybuilding and physique based sports, I’ve always wondered why certain people limit themselves. What do I mean by that? Well, bodybuilding has always been a niche sport. Very few people in the mainstream follow it, let alone understand it. In the 90’s the sport saw some considerable growth, as it was featured on Fox and ESPN. The print media also gained some mainstream footholds on newsstands.
Read More »IS CLAIMING NATTY MARKETABLE?

by Matt Weik

When it comes to coffee topics, you know I’m all about that life. Add in the fact that we are taking Coke Zero Sugar and combining it with COFFEE, and you now have my undivided attention. But here’s the interesting part of this whole topic… I wrote about this Coca-Cola with Coffee back in 2018. No joke. Check it out for yourself (article). I was so excited when I heard the project was being worked on and rolled out to various countries, but I mentioned it might never get to the US as the Pepsi version of this product failed miserably.
Read More »COCA-COLA WITH COFFEE IS FINALLY IN THE US! BUT WILL IT SELL?

by Christian Duque

So here’s the deal. We’d all like to strive to be better people and be a part of a better industry; we’d all like to say that feuds and pettiness bring us down and don’t do bodybuilding any favors. We’d like to say that the scientific innovations of cold pressed whey protein, the splitting of amino acid chains, and glowing product testimonials keep us at the edge of our seats. We’d like to say that the #1 attraction is condition and mass, and that nothing gets our blood pumping more, than to hear judges calling out mandatory poses!! That’s groundbreaking. It’s earth-shattering, isn’t it?
Read More »DOES FITNESS NEED FEUDS TO STAY INTERESTING?

by Matt Weik

These days, everyone is taking a shot at Peloton and trying to climb up the mountain to knock off the king of the hill. Peloton has upped the ante as well, being that they just purchased fitness equipment manufacturer Precor as well for a staggering $420 million. That said, there seems to have been a lot of confusion surrounding a bike that was launched on Amazon, touting itself as the “Prime Bike.” As one would assume from the name alone, many thought the Prime Bike was an actual Amazon product when in actuality, it had nothing to do with Amazon at all – or did it?
Read More »AMAZON PRIME BIKE OR ECHELON PRIME BIKE? WHAT’S GOING ON HERE?

by Christian Duque

Personal training is a highly sought after service by gymgoers, competitive athletes, and folks looking to improve their quality of life. Some gyms will open their doors to trainers, charging a percentage of their earnings or a flat fee, similar to what a barber or hairstylist pays. If you want to work in said facility you have to pay.
Read More »HOW PT WORKS & WHY PRO’S SHOULD CHARGE MORE!!

by Christian Duque

The supplement industry marches to the beat of supply and demand. If you were pressed for time and had to sum it all up, that’d be as accurate as it gets. Companies want to support the sport, they want to give athletes opportunities, and they want fans to be happy, but ultimately they need to make money. Some want to be innovative, others want to focus on mantras and lifestyles, but if they’re not making money, they’re not sticking around. When it comes to the market, there’s usually something for everyone, but certain demographics command more catering by companies looking to have cutting edge lines.
Read More »JACKED GAMERS WILL LOVE STIMULATE!

by Matt Weik

Are you skinny? Are you overweight? Are you super muscular? Are you incredibly weak? In the gym, your size and weight doesn’t matter. You could be the biggest and strongest person in the gym or the smallest and most frail individual an no one will think twice about it. For some reason, there is a misconception that those in the gym judge others. This couldn’t be any further from the truth. Everyone in the gym is rooting for you. Let’s explain.
Read More »YOUR SIZE AND WEIGHT DOESN’T MATTER – IN THE GYM, WE’RE ALL ROOTING FOR YOU