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ATHLETICON POSTPONED – APRIL 2022

by Christian Duque

Athleticon is the mega contest that was supposed to be the biggest thing since, well, the Mr. Olympia. Originally, it was set to be held in 2020, in Atlanta, GA. The plan was to offer a whole slew of events, much like the Arnold Classic, with bodybuilding being the main draw. I’m sure that wasn’t exactly how it was marketed, but of all the events presented at the Arnold, it’s safe to say bodybuilding is the crown jewel (same with Athleticon).
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ARE FIT MALES DRAWING MORE VIEWS THAN JACKED BODYBUILDERS?

by Christian Duque

Social media is all about popular demand. If you ever look at what’s trending or what goes viral, there’s really no rhyme or reason to it. Marketing gurus are constantly trying to figure out the next big thing. Will it be a haircut, a clothing style, or lingo? Will the next big thing be geographic (east coast vs west coast, in the city or out in the sticks). Putting out cool content and staying on top, is quite a daunting task. That’s probably why the turnover in this line of work is so high.
Read More »ARE FIT MALES DRAWING MORE VIEWS THAN JACKED BODYBUILDERS?

DOES SHAWN RHODEN NEED A NEW GAME PLAN TO COMPETE?

by Matt Weik

It’s been quite some time since we’ve seen Shawn Rhoden step on stage and wow us with his crazy conditioning. I’m not here to debate his legal situation, we’ll let the courts handle that. But let’s play a little game and imagine what would happen if the lawsuit is dropped and Shawn was able to jump on the 2021 Olympia stage. What exactly would transpire, and how would his physique compare?
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GUMMY SUPPLEMENTS ARE EXPLODING: CHEW ON THIS NEW DATA

by Matt Weik

Here’s a brief lesson on why you should take risks when it makes sense and constantly watch trends and consumer wants and needs. About five years ago, I was given an opportunity to partner with another gentleman in the industry who was starting a gummy supplement line. I gave it some good thought, looked at the trends and demand, tried the products myself, but ultimately decided it wasn’t worth the risk as I didn’t fully believe the future would be gummy supplements. Boy, was I wrong!
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IS BIG RAMY WORTH $1 MILLION FOR A SUPPLEMENT SPONSORSHIP?

by Matt Weik

If you’ve followed my work, you know I don’t put much value on sponsored athletes these days. To be honest, it’s played out. No one believes they achieved their physique using just a certain brands’ supplements. The cost associated with paying a sponsored athlete is much better utilized elsewhere to grow a supplement business, in my opinion. But now, we see a big move in the industry when the announcement was made that Big Ramy is now a sponsored athlete with Enhanced Labs – a brand owned by Tony Huge.
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WILL VICTOR MARTINEZ RETURN IN 2021?

by Christian Duque

We often hear that age is just a number, that it means nothing, yet when talk started to circulate that The Dominican Dominator, Victor Martinez was believed to be doing a comeback, everyone almost immediately dwelled on the fact he’s forty-seven years of age. Others cited his inactivity from competing, as a bump in the road. Some, as is always the case, asked what does he have left to prove?
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WHY IS MUSCLE SHAMING STILL HAPPENING?

by Christian Duque

Muscle Shaming seems to be alive and well in mainstream life, the workplace, and especially on social media. Unlike other forms of discrimination, those who engage in this type of insensitive behavior can do so in many different ways. For example, a common way is to speak with the eyes only. A disapproving look can say everything words can. If a dirty look is accompanied with other non-verbal body language (e.g. nods of the heads or shrugging of the shoulders) it can compound the offensiveness. Some people can also look away from someone, which is a pretty rude thing to do to a totally random stranger.
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5 MEAL PREP COMPANIES THAT CAN MAXIMIZE YOUR HEALTH & FITNESS

by Matt Weik

Whether you’re a fitness fanatic or a competitor, one of the things most people hate is prepping their meals. Let’s face it, the training aspect is the most fun, and the one people tend to look forward to each day. Standing around the kitchen or grill for hours making all your food for the week – not exactly the most pleasurable (at least not until you get to eat the food). And let’s not even talk about the clean-up and the dishwashing that takes place after. These reasons are why meal prep companies are in such high demand.
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