WHAT’S A SPONSORSHIP – AND WHAT IS NOT!!
by Christian Duque
Every single day, I see athletes all over social media promoting companies and in many instances, it’s almost akin to seeing someone get played over and over again. It’s like a bad soap opera on autoplay. Sometimes, I feel like it’s groundhog’s day. Competitors – at all levels – make easy prey for companies that have the money to advertise, but prefer to get the berry and the juice, without ever digging into their pockets.
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