by Matt Weik

When we think of competitive bodybuilders, fitness competitors, bikini competitors, or any division out there, each has its own set of criteria for what is considered the “ideal” physique. So, when it comes down to it… what is the perfect physique? Not only is that a loaded question, but it’s somewhat of a trick question.
Read More »WHAT IS THE PERFECT PHYSIQUE?

by Christian Duque

When it comes to bodybuilding media, you’ve got the giants from the print era, a hybrid group from the past decade, and the new wave of influencers and commentators of the last 2-3 years. With regards to print media – it’s basically dead. Muscular Development has proven itself to be the last of The Mohicans, not just covering bodybuilding, but making it, its driving force. Ironman Magazine is still around, but it only covers natural bodybuilding federations. There really aren’t any other serious bodybuilding publications left. MD has evolved online, from Dave Palumbo to Ron Harris, but for many the magazine will always be their claim to fame.
Read More »DESKTOP BODYBUILDING VS NICK STRENGTH AND POWER

by Matt Weik

I saw a video on social media that Sergio Oliva, Jr. put out a few days ago talking about how someone leaked that he wouldn’t be doing an upcoming show and how it messed with his “business,” and I think he brings up a valid point that not many people think about and that’s the fact that bodybuilding is a business.
Read More »PEOPLE SEEM TO FORGET THAT BODYBUILDING IS A BUSINESS

by Christian Duque

There seems to be an overwhelming amount of interest in chiropractic care. While there’s always been interest in alternative medicine, chiro seems to be in a class all its own. For example, there’s a wide range of treatments, from cupping to cryo to salt baths to acupuncture, which have all earned some credibility, but nothing like chiro. That’s probably because chiropractic requires far more education, it’s recognized as legitimate rehabilitation, and many insurance providers will cover it. Additionally, when it comes to public opinion, more than half the population has a favorable opinion of it; on the flipside, there’s still a great amount of skepticism.
Read More »CHIROPRACTORS ARE NOT MEDICAL DOCTORS

by Matt Weik

The short and quick answer for this is absolutely a YES. In fact, it’s a YES to both a fitness YouTube channel and podcast. They’re FREE to start! Some so many people are a wealth of knowledge and who have a ton of value they can bring to an audience, but for one reason or another, they decide to sit on the sidelines and not create content? Why?! There’s no better time than today to start a fitness YouTube channel or podcast.
Read More »SHOULD YOU START A FITNESS YOUTUBE CHANNEL OR PODCAST?

by Matt Weik

Now that I have your attention, this article actually has nothing to do with your poor judgment and what you did the previous night between the sheets that you’d like to prevent, and everything to do with how physically active you were the day before as well as the hangover you may have from partying a little too hard. What exactly am I referring to? Multivitamins.
Read More »WHY YOU SHOULD USE THE MORNING AFTER PILL – NO, NOT THAT ONE

by Christian Duque

Let me start this article by saying a couple of three things. If you’re a Soprano’s fan, you’ll get that; if not, you’ll be like, “what did he just say?” Anyways, when we talk about bodybuilding and we talk about living legends, we’re talking about a very small club, especially when it comes to active competitors. Guys like Brandon Curry, Big Ramy, and Shawn Rhoden come to mind. You can most definitely add 7x Mr. Olympia Phil Heath to that category and you better not forget Arnold Classic champion William “The Conqueror” Bonac.
Read More »WILLIAM BONAC SHOULD WIN THE 2021 ARNOLD CLASSIC

by Matt Weik

For years now, brick-and-mortar retailers have been getting hit from all angles. Not only are they fighting with the big box locations that purchase in such high volume that it makes it next to impossible to compete on price, but now (more than ever), consumers are going directly to a brand’s website to make their purchases. What can supplement brands do to help their retail partners?
Read More »RETAIL IS QUICKLY DYING – WHAT CAN SUPPLEMENT BRANDS DO TO HELP?

by Matt Weik

I debated for a few days whether or not I wanted to write this article but decided it needed to be done. There are far too many people out there who follow fitness influencers and “experts” and are not only getting bad advice, but the information they are taking away from these fitness influencers can get them hurt or set them up for failure and frustration. They’ll question, “What’s wrong with me?” when in reality, it’s the fault of fitness influencers.
Read More »DO YOU TRUST FITNESS INFLUENCERS? I DON’T – HERE’S WHY

by Christian Duque

Guys, let me point something out that you should all take to heart. If you’re involved in the fitness industry and you’re in the habit of confiding in people, proceed with caution. I’m not saying you can’t trust anyone, but you have to be a really solid judge of character if you’re going to talk about your personal life, business dealings, or anything that you wouldn’t want the world to know. When the news hit that IFBB Pro Sergio Oliva Jr was not doing the Chicago Pro, the news spread like wildfire.
Read More »SERGIO OLIVA JR. BURNED BY “FRIENDS”