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Dad Bods – The Next Frontier In Fitness

by Christian Duque

More and more supplement companies are looking to a whole new demographic in the fitness segment with regards to ad campaigns, marketing directions, and even in terms of sponsored athletes and brand ambassadors. The reason why is simple, countless individuals are discovering health and fitness much later in life than before. You have ladies and gentlemen that are well into their 30’s, 40’s, and 50’s that have always wanted to get stronger, leaner, and increase their physical activity.
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Advertising SARMS on Social Media

by Christian Duque

It seems that every day I’m confronted with a new ad, from a new company, selling SARM’s as dietary supplements on Instagram. That’s right folks, not some off the grid app, not some random website, but the most popular social media platform on the planet, owned by the biggest and baddest of them all – Facebook.
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