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A Story About Rich Piana

I was down one time, about to give up.. until someone close to the great Rich Piana told me this story. This taught me to never give up and never stop believing in my self. RIP Rich. IG @jonnybravotv footage of Rich Piana courtesy of Generation Iron.
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Will Lee Priest Return to Bodybuilding?

by Christian Duque

It’s been nearly a decade and a half since Lee Priest has competed on a real bodybuilding stage. He’s had some stints here or there, but it’s been a very long time since the people have been able to see the Australian phenom, with the greatest arms in the business, battle it out on stage with the best. I still can remember a time, when Priest was truly a giant killer, taking on the likes of Chris Cormier and best them.
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How Will Technology Change the Fitness Industry?

by Matt Weik

When you look at all of the things we can do today compared to 10 or even 20 years ago, you can’t help but have your mind blown. Who would have thought that in our pocket we would literally be carrying around a mini computer where we can accomplish almost anything by simply typing it into our smartphones? Heck, you can even watch television wherever you are on your smartphone! There have been so many technological advancements over the years that it’s completely changing the landscape of many industries – including the fitness industry. With that being said, how will technology change the fitness industry as a whole? I have some thoughts and predictions.
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Arnold Goes Undercover as a Used Car Salesman to Prank Customers

Arnold is back as Howard Kleiner. This time he’s promoting electric cars in partnership with California non-profit Veloz. Go undercover with Arnold as he highlights the benefits of going electric – by trying to sell the opposite. Howard Kleiner is intent on selling gas-guzzling cars to unsuspecting electric car customers. By the end of the video, even Howard might know the benefits of going electric.

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Can We Improve Our Inheritable Traits?

by Geoff Roberts

One’s genetic gifts are the undisputed king in regards to success in bodybuilding. Despite what most young people in our industry believe today, via watching bozo morons on social media, steroids do not reside on this kingly throne. While genetics play a pivotal role in all sports, they are particularly essential in bodybuilding. This begs the question, at least in my mind, can a person improve or enhance bodybuilding specific traits which they will then pass on, via decades of existing as a high level bodybuilder?
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Athletes Are Born or Built?

by Matt Weik

For me, personally, the answer to this is a no-brainer. But there may be people out there who think differently about the subject. So, I thought it would be a cool little article to put down what my thoughts are, see if they align with yours, and open up the dialogue a little bit in the comments. Here’s what I want everyone to think about: Athletes are born or built? What say you? Below are my thoughts.
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