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In Today’s Age Athletes and Celebrities Need to Be Smarter

by Matt Weik

Somewhere in America right now is a reporter salivating over a story they are about to drop on the world about an athlete or celebrity. Something so crazy that it could take them out of the spotlight and demonize them forever. It’s a fact. Look at mainstream media today. Everything is negative. All they try to do is find the negative that people are doing in the world and try to expose them. It’s for that very reason that athletes and celebrities need to be smarter. You can’t put yourself in compromising situations where a story will surface that could negatively affect your career and life.
Read More »In Today’s Age Athletes and Celebrities Need to Be Smarter

Neil Hill, William Bonac – Bad Splits, Compounded by Social Media

by Christian Duque

What happens when you have stars, drama, and social media? Well, it doesn’t take a rocket scientist to know the answer to that! There’s the world of bodybuilding and then there’s the fitness industry – they are not interchangeable. In fact, many legitimate influencers, may not even know who the reigning Mr. Olympia is. You know how big contests like the Olympia and Arnold have massive expos? Well, those who are truly just concerned with the fitness industry, may never go to the contest – they’re too busy networking, people-watching, and checking themselves out at the expo.
Read More »Neil Hill, William Bonac – Bad Splits, Compounded by Social Media

You Risk it All When You Have Athletes as the Face of Your Brand

by Matt Weik

Sponsored athletes and endorsements are commonplace in our fitness and supplement industry. They can help get your brand out in front of a target audience by using an athlete’s name, face, and celebrity status. While it might make sense to use that athlete as the face of your brand, you’re ultimately playing with fire and the life of your brand could be put in jeopardy.
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Is Social Media Killing the Bodybuilding and Fitness Mind?

by Josh Hodnik

Throughout the years, people have always worried about newer technologies. There is always a fear that somehow newer technologies may come back to backfire on us. This concern was voiced over the development of the printing press back in the 16th Century. Fast forward to today, and you have some of the same fears with today’s advancements, and one of those being social media. I am all for taking advantage of what technology has to offer, if the downside doesn’t outweigh the benefits.
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Are Supplement Brands Wise to Put Products in Dick’s Sporting Goods?


by Matt Weik

In this article, you are going to see me play on both sides of the fence. Why? Because I see pros and cons with both when it comes to supplement brands putting their products in Dick’s Sporting Goods. I’m actually shocked that it took as long as it did for it to happen, but seeing supplements in your local Dick’s Sporting Goods is our new reality whether we like it or not.
Read More »Are Supplement Brands Wise to Put Products in Dick’s Sporting Goods?