Are Brands Too Digitized Today and Should there Be a Personal Touch?
by Matt Weik
There’s no denying that our lives have been easier through the advent of the internet. People email each other rather than picking up the phone. We send text messages to neighbors instead of knocking on their front door and speaking with them. In essence, technology and the internet have rewired us to become lazy. That being said, if a brand wants to differentiate themselves from their competition, they should consider some old school tactics and introduce a personal touch to their marketing and customer retention strategy.
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