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Are High in Protein Claims Being Abused These Days?

by Matt Weik

It shouldn’t come as a surprise that the marketing of products these days is starting to get a little out of hand. Brands are making some pretty outlandish call-outs on labels and marketing materials and causing the naïve to be suckered into thinking that products with added protein are high in protein like the label claims. But not so fast. For many products, sure, they have added protein in them, but it’s a glorified unhealthy product. Many protein bars out there fit the bill. It’s simply a glorified candy bar.
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A Guide on How to Completely Disrupt the Fitness Industry

by Matt Weik

Today’s business world is all about speed. The slower it takes for something to come to market, the quicker it becomes outdated and obsolete. If you want to completely disrupt the fitness industry, you’re going to need to go FAST and HARD. This isn’t a side hustle type of mentality. This is a go hard or go home business decision. Once your idea becomes public, there will be people out there looking to knock you off with either a better version of what you’re putting out (service or product) or at a cheaper price point. What you need to do act quickly, get all your ducks in a row, take a deep breath, and start running.
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Supplements That Mitigate Poor Lifestyle Choices?

by Matt Weik

Honestly, I’m not sure what to say about this topic. I saw something while scrolling through my Facebook feed and it made me take a step back and think about the direction that the supplement industry might be going. While not all supplement brands are out there trying to convince you that you can make poor lifestyle choices and still be ok, one brand in particular seems to be going in that direction and it’s quite disturbing to me.
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What Energy Drinks Really Do To Your Body

For many young people, reaching for an energy drink is like grabbing a cup of coffee. Whether it’s studying for an upcoming exam, staying awake on the road, and getting an energy boost before a party, young people are relying on energy drinks to get more out of their day. However, energy drink can be incredibly dangerous to consume, especially for young children and adolescents.
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Just One Man’s Opinion of Transgenders in Athletics

by Matt Weik

There are going to be a lot of people who do not like this article and I’m more than ok with that. I’m not one to be politically correct nor am I one to shy away from expressing my opinions. You see, we can all have an opinion. And what’s great about opinions is that they can be shared whether someone agrees or disagrees with them. And in the case of this article, I’m going to give my opinion on transgenders in athletics.
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Metabolism Mayhem

by Geoff Roberts

Ones metabolism is given much clout in the world of bodybuilding and strength. Metabolism is spoken of in a manner which implies it is solely responsible for one’s ease or difficulty in gaining lean body mass and/or fat mass. It isn’t so much that this notion is wrong, just that it oversimplifies the process to a point of confusion. Fluctuations in body fat and lean body mass are both dependent on several different factors, far beyond simple energy balance alone.
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